“We don’t need no stinking flowers—How to Re-Think, Re-Purpose and Re-Profit your Décor Budget”
This month we had the opportunity to host a seminar at The Special Event in Tampa, Florida. Our Creative Director Richard Randall, Kristina Raines and myself traveled with Joy and an entourage from our production team to take on TSE 2012! As we looked over the past year and what is forecasted for 2012/2013 we tried to think of something that we could offer to our peers & clients that would be both engaging and new.
Within our production department, floral design is one of the largest areas of production that we have on a daily basis. Most events include a floral element but we have found that the addition of physical décor such as interior finishes, unique tables & chairs, walls etc. can set your event apart and be a more stylish approach to event design.
If you were able to attend our seminar, and we hope you did, we began with a stage set with rustic 12’ wooden walls. We presented several themes that encompassed the use of custom designed props and unique vessels, lounge accents and textiles. As the seminar progressed, our stage walls morphed into several different designs thanks to the creative minds of our production team! Below are a few tips that we wanted to pass on from our seminar:
· Re-Think: Look at the overall budget of your client instead of a per table centerpiece cost in order to maximize the scope of resources available. If you work with a designer/production team (such as ourselves!) and find your budgets are tight we recommend using existing inventory, which may be able to maximize your client’s budget by avoiding purchasing of new resources.
· Re-Purpose: Within our inventory, we have a number of rigid wall options that can be used in a variety of different ways to create a focal point in a room. By changing the finishes, cutting out windows and adding lighting options you provide a single décor element that can be used in a number of different ways.
· Re-Profit: Just because you own it in house does not mean you can give it away. It is a less expensive option for your clients but it does involve maintenance, cleaning and repair. Focus on charging your clients for the materials and costs that will be needed to customize your inventory for their use.
As a part of the presenting trio, I found myself just as amazed as those in our audience when our final reveal took place. The 12’ screen and rustic wall that had displayed a custom video backdrop were moved away to reveal a stunning rustic wedding structure complete with abundant candlelight, chandelier accents and our beautiful bride holding a spectacular non-floral bouquet!
We hope you enjoyed our seminar!
Thank you to our partners who provided us with the tools to make this happen! Chic Parisien, Uplyte, Nuage Designs, and of course our fabulous A Joy Wallace Production and Design Team!
Rachel & Tony!
This very bubbly couple brightened up the room at each of our wedding consultations. As their wedding day quickly approached, we anticipated the execution of their special day only to find out that the weather was expected to take a turn for the worse. However in our usual fashion, our team quickly came together with solutions! Using an alternative choice for ceremony and some additional precautious for the reception we turned a gloomy day into an unforgettable wedding day experience.
This lovely couple smiled and enjoyed their vows under a naturally- styled wedding chuppah. Complementing centerpieces in both high and low variations adorned each guest table. The beautiful buffets were complemented with flower details that were the perfect touch to complete this elegant evening.
Credit: A Joy Wallace Catering Production & Design, Deering Estate at Cutler.
At the Tides Hotel!
Experience the romantic side of Miami… Seashells, driftwood and a palette of lush white flowers complimented this intimate setting for our wedding photo shoot! Poolside at The Tides Hotel, we invoked the sea by replicating the surf as it spills onto the shore. Soft candlelight, seashell accents and custom furnishings completed this beachside feel.
Special thanks to The Tides Hotel for the amazing venue, Unique Design Studios for the fabulous photos!
The Centerpiece of Wedding Design
This summer has been full of new projects for us, one of which has been putting together our new company website. During the extensive photo selection process, we came across some beautiful wedding bouquets photos we had to share with you!
Check out these photos and much more this fall, when we launch the new look for A Joy Wallace Catering Production & Design!
A Sweet Summer Ending
As the summer comes to a close, the Labor Day Weekend picnic invites are coming in. You may find yourself at a loss for what to bring, but we have the perfect recipe to win the kids (and parents) over!
July 9th, 2011 was National Sugar Cookie Day. (Yes, they are that important!) It seems as if this day, along with most food holidays, are a complete mystery. Mystery or not, we recommend rounding up your family, friends, neighbors, and please indulge in this fantastic holiday. Dress up your normal sugar cookies with some unusual ingredients (i.e., Rosemary, Dried Lavender, Lemon Zest, Sour Cream).
Throw a party where everyone gets a chance to bake their own cookies, bringing over diverse ingredients, decorating them in their own ways, then trading them with each other. Consider this a new twist on a cookie exchange party.
I baked this recipe below and designed “Bride & Groom” cookies for newlyweds Mayrelis & Maurice. They used them as hotel room favors for guests staying in the wedding hotel.
It’s a super easy and delicious recipes to build your creations upon:
· 3 Cups All-Purpose Flour
· ¾ tsp. Baking Powder
· ¼ tsp. Salt
· 1 Cup Unsalted Butter, Softened
· 1 Cup Sugar
· 1 Egg, Beaten
· 1 Tbs. Milk
1.) Preheat oven to 375 degrees F.
2.) Sift together flour, baking powder, and salt, and set aside.
3.) Place butter and sugar in large bowl of electric stand mixer and beat until light in color.
4.) Add egg and milk and beat to combine.
5.) Lower speed, gradually add flour, and beat until mixture pulls away from the side of the bowl.
6.) Divide the dough in half, wrap in waxed paper, and refrigerate for approximately 2 hours.
7.) After refrigeration, roll dough onto powdered sugar surface, until about ¼“ thick.
8.) Cut into desired shapes, and bake for about 7-9 minutes, or until lightly golden brown.